TRESemmé Mousse: You Can Also Be A Princess

TRESemmé is a beauty product for curly or straight hair which ever works for you but this brand has the image of being used only for hairstylists or people over the age of 25. This brand is not used in younger generations, because well first and mostly is expensive and second it is only seen in commercials were hairstylists use it and lets face it when you go to the hair salon it is the only brand you see. What I am trying to portray with this brand is not a new image or a cheap product but instead a  new target customer base. As a very pricey product it does help your hair and it is proven to make it look nicer. As a proven well done product, the image I am trying to sell is more of a princess, semi-realistic kind. “A demonstration shows products or services at work: proving functional benefits; performing tasks; or making life easier or safer.” (Landa 112) Landa. Advertising by Design. John Wiley & Sons (P&T). The demonstration the book is talking about helps you give the image you are trying to sell and what I am going to demonstrate is providing functional benefits, and also getting it to a younger generation using the character of a princess and a witch. “A spokesperson is an individual—an average person, actor, model, or other celebrity—who positively represents the product, service, or group.” (Landa 112) Landa. Advertising by Design. John Wiley & Sons (P&T). My spokesperson will not be a celebrity or anything like that but it will be a very famous princess in Disney world. By using a princess and a witch more younger generation will be attracted and of course, the women who will buy it not only will they do it for them but for their little ones.

EOC Week 9: For those who think young

In the episode of Mad Men we saw that young people provide new ideas into the picture of advertising, because the young ones are the ones who keep up with new products coming out and innovations as well. Now, younger generations become crazy for new products with new things put into them. Another thing the book talks about is visual hierarchy and basically an ad should be able to be read in just a glance at it, not looking at it for a lot of time and trying to figure it out.  “Since people do not spend much more than a few seconds glancing at an ad, the principle of visual hierarchy creates order and coherence, facilitating rapid message communication. Visual hierarchy is the arrangement of all graphic elements according to emphasis, and it is employed to guide the viewer.” For the younger generations an ad should not be more than 30 seconds if it’s on TV, and if it’s printed, not containing lots of words is much better and has a better understanding. Another thing the book corporates is unity. “To achieve unity, all the graphic elements must look as though they belong together.” If and ad looks funny and doesn’t make sense, we don’t bother on even looking or hearing it. As the younger generation, we have certain ideas in our heads that can become a major hit or ad. This is why people are seeking for a younger generation to come up with new ideas since the older ones don’t find things necessary and don’t quite get the idea once is presented to them. Although young people are the ones buying the product, older ones have the money and time to search new upcoming products, this is why dynamics is important. “A composition needs a dynamic quality to engage the viewer. Contrast adds dynamics. Contrast is a visual effect created by the use of differences, by comparing (dissimilar) elements.”

EOC Week 9: My slogan in 15 fonts

1. You can also be a princess.

2. You can also be a princess.

3. You can also be a princess.

4.You can also be a princess.

5. You can also be a princess.

6. You can also be a princess.

7. You can also be a princess.

8. You can also be a princess.

9. You can also be a princess.

10. You can also be a princess.

11. You can also be a princess.

12. You can also be a princess.

13. You can also be a princess.

14. You can also be a princess.

15. You can also be a princess.

EOC Week 7: Pitch

TRESemmé is a very famous brand for using and promoting products, such as shampoos, conditioners, mousse, hairspray and other hair products. My pitch for this final project will be using mousse from TRESemmé that will help you look like a princess instead of a witch. Many curly haired people have problems with managing their hair, and somedays you look like some would say, a witch, because your hair is poofy and dry. My project will be based in a fictional character, like Disney princesses or something related and will project other brands as the witch look, a dry, poofy beautiful woman but disguised in horrible hair. This product will give you that fresh, clean, curly hair you want & need. It will transform your life around since people will see you in your true colors instead of looking at you as a person who will take a long time to get ready or a boring person who always styles her hair in a pony tail or in a bun. I believe this ad will bring a new image into this brand since TRESemmé has always been a beauty salon kind of brand, and by portraying a princess and witch characters parents will be more acquainted with this brand and not see it as an expensive product that only hair stylists or celebrities use, but you can use them as well and not only for you but for your children too. Also the image I’m trying to sell here will never let you down, since Disney stars or princesses never are sad or disappointed. So this advertisement will have a more variety in customers, since TRESemmé is a quite expensive brand but it will be worth having it in your home because you know you’ll love the results even though you know being a princess is fiction.

EOC Week 6: Vintage Commercials

These commercials are giving a clear and simple message. They are all trying to improve their products by adding new ingredients to their products and making them better for the competition as well as explaining what they added and how it helps. In the first ad we can see that the py-co-pay toothbrush is a toothbrush that not only helps brush your teeth but is especially designed to go into deeper places and get your mouth cleaner, and it portrays that just by saying how it is designed and what they added in order for your teeth to be cleaner. In the second ad we can see the certs tablets that help you have a fresher breath with the new ingredients added and the just go straight to the point, it does not have that much of a story behind it, it just says the point which is if you just ate or didn't brush your teeth you can have a fresh taste with this little tablet. And the last ad, this one has a slight bonus, which is it has an actress on the ad, that is enjoying the blanket. This blanket is softer and comfortable and is enjoyed by a celebrity which means that if she enjoys it as much, you can too and be like her. These ads send a clear message within their products, this is what advertisements are meant to be and have that meaning, just get to the point and try, of course, to explain what you want to sell and how it will satisfy your needs. Also another thing is when you have international clients you need to portray that clear message using the least amount of words to sell your product. These ads give the customer the satisfaction they need within just less than 20 seconds.

EOC Week 5: Super Bowl Commercials: Which Was The Best Ad ever?

This advertisement was provided by FedEx and what it basically is portraying is that a man was stuck in a desert island for 5 years trying to deliver a package and he did not stop until he delivered it. This is trying to say that FedEx will not rest until your package is delivered properly to you. The book says "the strategy is how you are conceiving, creating, and positioning your brand or group and aiming your application (the type of design problem) in the marketplace to achieve differentiation, relevance, and resonance." In order for an ad to have the successful meaning that a company wants it to have, you need to have differentiation, relevance, and resonance. This advertisement has the differentiation of other companies, since it is saying that they deliver no matter what. The relevance in this is that, sometimes the packages may get delayed for whatever reason but they still manage to get it to you. And the resonance, it is giving a clear message; it is giving a response to the customer and loyalty to them as well. The incubation period is also very important in this advertising industry, it is the unconscious state that the brain goes into, and in order for it to be effective your brain needs to understand the meaning of this advertisement. It is clearly saying that FedEx is better that any other since it is fulfilling your needs and if it doesn’t it will do whatever is necessary to fulfill them. It is a very accurate ad and it has given the message clearly. I really liked this ad and believe it is a very good ad since it got to my interest and also it has a story behind it which explains the service FedEx is willing to give you.

EOC Week 4: Role of Women in Contemporary Advertisements

In the 1960s, cultural changes were altering the role of women in American society. Many women were entering the paid workplace without being discriminated and of course a huge dissatisfaction among women regarding huge gender disparities in pay and advancement and sexual harassment increased at the workplace. Another change in women society was at home. By the end of the Sixties more than 80 percent of wives were using contraception after the federal government in 1960 approved a birth control pill. This pill gave the women a lot more opportunity of choice, like preventing pregnancy and diseases, this helped women have an opinion. Later on, Americans accepted these Sixties feminists goals:  equal pay for equal work, an end to domestic violence, an end to sexual harassment, and sharing of responsibility for housework and child rearing.
Today, our society has changed and now has many more opportunities for a women. Today, a women can go to work and leave home to support the family, it does not have to rely only on the male. As of today, women have the right to vote, the right to speak up for what they believe in and not be discriminated just because they are a female. I believe America was ready for a change and now we can all live in an equal society.