EOC Week 11: Final Evaluation

For this class I really learned what advertising is, and how people have to come with creative ideas in order to sell their product. What I liked the most about this class was to learn the forms of advertising and also learn from where it all began. The process of, not only creating the product, but also advertising it in a way people feel related to and will force them to buy it. With my twitter updates on Week 8, I had an issue since I posted two tweets that day, it was mainly because I worked that day and when I got home it was midnight and it looked like I posted it on the next day other than the previous one. On my final project Week 7, I did struggle finding a product and a slogan for that product I took time to think about it but at the end I thought it went well. Going back to my reflection I really learned the process of making an ad, it takes time and patience to come up with an idea, it’s trying to create an image, and in this class I learned to develop  my creative side and learn also about the regulations of creating an advertisement. With the movies and TV shows we saw, there was a major influence in my project based on these examples, since they showed when advertising took a turn in history, it went from Volkswagen and their ad of “Think Small” to our commercials today. This class taught me, not only to advertise a product, but to give it a life, a story with an ending that benefits the consumer. Overall I really liked the class and had fun doing my final project and still in the process of making it I kept on learning. 

EOC: Week 10: What Channels are you going to do to get your product noticed?

Since I am promoting a Mousse campaign if it were to air in a health & beauty channel or channels were women in their 20's or 30's will be most likely to see. This commercial will start with a witch character from a Disney movie using other types of Mousse brands and dreaming their true personality would show so people don't see them as an ugly witch that only thinks of bad things and tries to harm the princesses. And then you'll see a witch using this new and improved product that transforms her into a new and improved person, so then people will see the real princess which was hiding behind that ugly hair. In a billboard ad or magazine ad this commercial ad will represent as a line between an ordinary witch using another product of mousse or brand and on the other side it will be a princess with her hair down holding the TRESemme mousse bottle. I believe this will entice women to buy not only for themselves but for their little ones. This helps both ways, a mom wants for their children to look at her like a princess, and when you are a kid you need a motivation to help you look like a princess so why not use a mousse that will give you the advantage of that. The book refers this as a way of making people excited for your product. "Using visuals that surprise is one way to grab a viewer's attention. Using copy-driven ads that surprise is another." Landa. Advertising by Design. 1. VitalSource Bookshelf. John Wiley & Sons (P&T).  “A campaign must have visual impact, whether a visual surprise, graphic interest, visual drama, or a breakthrough appearance. A creative approach in advertising must be appropriate for the product or service, and it must communicate and enhance the client's message—form follows function.” Which is what I am trying to portray in my image, a new way to bring customers by referring it to something all of us can relate to.

EOC Week 10: Art & Copy

This commercial was an 80's MTV commercial and its purpose was to encourage people to use satellite TV to turn on MTV and see their favorite artists play and other stuff. This ad campaign had a huge success back in day since MTV was a huge hit for television and was more of a different kind of TV station. I really liked this ad since it demonstrates a different type of ad with a lot of different artists and just talks about bringing MTV to your home and also tries to make this new TV show yours and probably change your old boring stations to a new and innovating show full of music.