EOC: Week 10: What Channels are you going to do to get your product noticed?

Since I am promoting a Mousse campaign if it were to air in a health & beauty channel or channels were women in their 20's or 30's will be most likely to see. This commercial will start with a witch character from a Disney movie using other types of Mousse brands and dreaming their true personality would show so people don't see them as an ugly witch that only thinks of bad things and tries to harm the princesses. And then you'll see a witch using this new and improved product that transforms her into a new and improved person, so then people will see the real princess which was hiding behind that ugly hair. In a billboard ad or magazine ad this commercial ad will represent as a line between an ordinary witch using another product of mousse or brand and on the other side it will be a princess with her hair down holding the TRESemme mousse bottle. I believe this will entice women to buy not only for themselves but for their little ones. This helps both ways, a mom wants for their children to look at her like a princess, and when you are a kid you need a motivation to help you look like a princess so why not use a mousse that will give you the advantage of that. The book refers this as a way of making people excited for your product. "Using visuals that surprise is one way to grab a viewer's attention. Using copy-driven ads that surprise is another." Landa. Advertising by Design. 1. VitalSource Bookshelf. John Wiley & Sons (P&T).  “A campaign must have visual impact, whether a visual surprise, graphic interest, visual drama, or a breakthrough appearance. A creative approach in advertising must be appropriate for the product or service, and it must communicate and enhance the client's message—form follows function.” Which is what I am trying to portray in my image, a new way to bring customers by referring it to something all of us can relate to.