EOC Week 4: Role of Women in Contemporary Advertisements

In the 1960s, cultural changes were altering the role of women in American society. Many women were entering the paid workplace without being discriminated and of course a huge dissatisfaction among women regarding huge gender disparities in pay and advancement and sexual harassment increased at the workplace. Another change in women society was at home. By the end of the Sixties more than 80 percent of wives were using contraception after the federal government in 1960 approved a birth control pill. This pill gave the women a lot more opportunity of choice, like preventing pregnancy and diseases, this helped women have an opinion. Later on, Americans accepted these Sixties feminists goals:  equal pay for equal work, an end to domestic violence, an end to sexual harassment, and sharing of responsibility for housework and child rearing.
Today, our society has changed and now has many more opportunities for a women. Today, a women can go to work and leave home to support the family, it does not have to rely only on the male. As of today, women have the right to vote, the right to speak up for what they believe in and not be discriminated just because they are a female. I believe America was ready for a change and now we can all live in an equal society.