The ad for Volkswagen car was mainly created because of the ending of World War II against the Germans. They needed to find another way to advertise Volkswagen before it was a complete loss. The advertising agency Doyle Dane Bernbach presented the Beetle in a more dynamic way but also portraying it simple. The idea was to expose Volkswagen as a “Lemon” which meant if the explanation is of comparing it to a Lemon, then it must be a well-built car. Other ad campaigns tried to imitate the creativeness of DDB, since creativity was very important in the 1960s. Other ads are creative since then but DDB ad made a lasting impact on campaign ads. This helped Volkswagen climb up into a much higher step business wise as well as an ad campaign. Also DDB changed advertising completely from the way it first started as from how we see it today. The simplicity of Doyle Dane Bernbach’s ad made it the most memorable ad campaign in the 1960s.
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