These commercials are giving a clear and simple message. They
are all trying to improve their products by adding new ingredients to their
products and making them better for the competition as well as explaining what
they added and how it helps. In the first ad we can see that the py-co-pay
toothbrush is a toothbrush that not only helps brush your teeth but is
especially designed to go into deeper places and get your mouth cleaner, and it
portrays that just by saying how it is designed and what they added in order
for your teeth to be cleaner. In the second ad we can see the certs tablets
that help you have a fresher breath with the new ingredients added and the just
go straight to the point, it does not have that much of a story behind it, it
just says the point which is if you just ate or didn't brush your teeth you can
have a fresh taste with this little tablet. And the last ad, this one has a
slight bonus, which is it has an actress on the ad, that is enjoying the
blanket. This blanket is softer and comfortable and is enjoyed by a celebrity
which means that if she enjoys it as much, you can too and be like her. These
ads send a clear message within their products, this is what advertisements are
meant to be and have that meaning, just get to the point and try, of course, to
explain what you want to sell and how it will satisfy your needs. Also another
thing is when you have international clients you need to portray that clear
message using the least amount of words to sell your product. These ads give
the customer the satisfaction they need within just less than 20 seconds.
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