TRESemmé is a very famous brand for using and promoting products, such as shampoos, conditioners, mousse, hairspray and other hair products. My pitch for this final project will be using mousse from TRESemmé that will help you look like a princess instead of a witch. Many curly haired people have problems with managing their hair, and somedays you look like some would say, a witch, because your hair is poofy and dry. My project will be based in a fictional character, like Disney princesses or something related and will project other brands as the witch look, a dry, poofy beautiful woman but disguised in horrible hair. This product will give you that fresh, clean, curly hair you want & need. It will transform your life around since people will see you in your true colors instead of looking at you as a person who will take a long time to get ready or a boring person who always styles her hair in a pony tail or in a bun. I believe this ad will bring a new image into this brand since TRESemmé has always been a beauty salon kind of brand, and by portraying a princess and witch characters parents will be more acquainted with this brand and not see it as an expensive product that only hair stylists or celebrities use, but you can use them as well and not only for you but for your children too. Also the image I’m trying to sell here will never let you down, since Disney stars or princesses never are sad or disappointed. So this advertisement will have a more variety in customers, since TRESemmé is a quite expensive brand but it will be worth having it in your home because you know you’ll love the results even though you know being a princess is fiction.
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