TRESemmé is a beauty product for curly or straight hair which ever works for you but this brand has the image of being used only for hairstylists or people over the age of 25. This brand is not used in younger generations, because well first and mostly is expensive and second it is only seen in commercials were hairstylists use it and lets face it when you go to the hair salon it is the only brand you see. What I am trying to portray with this brand is not a new image or a cheap product but instead a new target customer base. As a very pricey product it does help your hair and it is proven to make it look nicer. As a proven well done product, the image I am trying to sell is more of a princess, semi-realistic kind. “A demonstration shows products or services at work: proving functional benefits; performing tasks; or making life easier or safer.” (Landa 112) Landa. Advertising by Design. John Wiley & Sons (P&T). The demonstration the book is talking about helps you give the image you are trying to sell and what I am going to demonstrate is providing functional benefits, and also getting it to a younger generation using the character of a princess and a witch. “A spokesperson is an individual—an average person, actor, model, or other celebrity—who positively represents the product, service, or group.” (Landa 112) Landa. Advertising by Design. John Wiley & Sons (P&T). My spokesperson will not be a celebrity or anything like that but it will be a very famous princess in Disney world. By using a princess and a witch more younger generation will be attracted and of course, the women who will buy it not only will they do it for them but for their little ones.
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