Creative Content

In the story board of this advertisement in the magazine and billboard we are going to be putting up, the image is going to be simple but is going to explain the basic idea and is going to put your imagination to work. The frame is going to have a white background and in the center there is going to be a line which will separate two different spaces, on the left space there will be an ugly witch which will be a disney character and the witch will have the same clothes as the princess but instead, ugly, puffed hair. The hair will be dry and damaged, this will be as if the witch was the same person as the princess but with the hair, it disguises her as an ugly person that no one likes to see because of her hair. Also the witch will be using another mousse product which will not have the brand but obviously we know which product that will be. “ The coherence of the composition depends upon how the content is ordered and shaped. An interesting form results from a good idea and a finely honed visualization and composition.” (Landa 152) Landa. Advertising by Design. John Wiley & Sons (P&T). On the right space, there will be a beautiful girl with the same clothes as the witch but now with beautiful skin and eyes. The face of the girl will be revealed and the TRESemme mousse will be in the space as well, as if saying no one sees your beauty because your primary focus is your hair. This will portray that when you use TRESemme mousse your inner beauty comes out and everyone sees you differently. “Visual-verbal synergy happens when the headline and the main image work together to communicate the meaning. In such a composition, all other graphic elements are subordinate to the synergistic relationship between the headline and the main image.” (Landa 155) Landa. Advertising by Design. John Wiley & Sons (P&T). The main headline and the image work together to give a clear understanding.